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Laura Siegel Collection F/W 2012 –Dreams Resurrected – World MasterCard Fashion Week – The Tent at David Pecault Square – March 13, 2012

March 18, 2014 on 7:32 pm | In Dream Books | No Comments

The motif for the Fall 2012 collection emerged from the quest to create new dreams after mourning the loss of the old. Dreams’ powerful imagery impacts the inner and outer worlds. The integration of mind, body, and soul translates into apparel that employs ancient craftsmanship in fresh and novel textures and shapes.
With its tapestry of cultures and a kaleidoscope of faiths, India also served as inspiration. The unrestrained, rugged beauty of its landscape is reminiscent of a dreamscape. Its cave temples exemplify spirituality springing from nature. The theme is reinforced in the construction, with traditional craftwork from artisans around the world.
The collection’s rich textures, elaborate design motifs, natural tie-dye techniques, and a palette of contrasting shades of black with hues of gray and deep purple, conjure a shadowy landscape, as well as the dark recesses from which dreams emerge.
The designs integrate cozy Bolivian knits with precious raw silks, bamboo, jersey, and handcrafted knits in delicate merino, baby alpaca, and eco-cotton. The result is a blend of surprising yet inviting textures and raw edge details in unexpected shapes: draped, large bountiful knits, relaxed cotton-blend pants, washed lamb leather jackets, raw finishing, and tasseled woven scarves. Elements such as hand-woven rucksacks, bamboo leggings topped with rope and accessorized with copper bell necklaces, meld the beauty of the old with the hopeful spirit of the new.
The aesthetic reflects Siegel’s commitment to give back to the communities that inspire her. She believes strongly in empowering the artisans, not just by providing social and financial support, but also by actively including them in the design process. “The process of working with the artisans really shapes the collection,” Siegel explained. “They created their own interpretation for this season’s themes. The result is a collaboration of the past dreams, future dreams, and cultural values of everyone who worked on it.”
In both design and construction, the Fall 2012 collection celebrates the power to resurrect new dreams from the ashes of decay.

The Fall 2012 line features far-flung elements such as Ajrakh hand-block prints, Dhebaria Rabari embroidery, Bolivian knits, and Munnar hand-dye techniques – all from communities who have recreated their lives by carrying on centuries-old craftwork.
Ajrakh Block Printing
All of Laura Siegel’s block-printed fabrics are made in collaboration with the Khatri family from Ajrakhpur, in the Kutch region of India. The family has been making the hand-block printed fabric known as Ajrakh for ten generations. In 2001, an earthquake devastated the region. Siegel’s business helps rebuild the community.
Dhebaria Rarabi Embroidery
The nomadic Rabari tribe came to India’s Kutch region in the 13th century, but 15 years ago the tribe elders banned the women from performing their traditional embroidery work until the women found a loophole in the elders’ decree. This allowed them to continue doing the work they love and that supports them financially.
Bolivian Knitting
All knits are created with a group of female artisans in Bolivia who specialize in handmade production methods. They either work from home, or in an ample and safe workshop to which they can bring their children.
Munnar Natural Dye Techniques
Vivid colors and unique patterns are rendered with natural dye techniques employed by the dyers of Munnar, a city in the Indian region of Kerala. Although labor-intensive, natural dyeing dispenses with chemicals that could pollute water sources and harm the community’s long-term health. The dyers also educate and rehabilitate physically challenged young adults. They take pride and joy in imparting knowledge of the trade that allows them to support their families with dignity.

Social awareness and innovation, and artisanal traditions combined with an easy sensibility, represent the founding ethos behind the Laura Siegel collection. A passion for travel, an abiding love of nature and indigenous cultures, and a sense of adventure greatly influence the design and functionality of her garments.
Laura Siegel received her formal design education at the renowned Parsons School of Design in New York City and at London’s Central Saint Martins. Ever intent on furthering her training, she honed her skills in silversmithing, knitting, and accessory design under the wing of top industry professionals, and from individual craftspeople in Southeast Asia. She has worked with such international designers as Megan Park, Life With Bird, Yigal Azrouel, Luca Luca, and Arthur Mendonça, and credits them with providing her with great depth of insight into design creation and production.
Siegel has garnered various honors and awards, including: the Chase Scholarship, the Gap Inc. Design Award, and the Rising Star Award at Vancouver Fashion Week 2010. Italian Vogue designated her as an emerging talent and featured her in the September 2010 issue. Her thesis collection was displayed in Saks Fifth Avenue, and was sold at Debut, Soho’s boutique for new designers.
A gift for effortless pieces, inventive takes on the traditional, and an ethical consciousness form the essence of Laura Siegel’s signature aesthetic.
For more information, please contact:
Ashley Orfus at Ashley@alabgroup.com or pr@laurasiegelcollection.com


World MasterCard Fashion Week or WMCFW, formerly known as LG Fashion Week is an event held in Toronto, Canada in March (for fall/winter collections) and in October (for spring/summer collections). It is the biggest fashion week held in Canada and it is the second largest fashion week in North America after New York.



Photography by Jason Hargrove


This collection is available with a Creative Commons Non-Commercial Attribution use for media and bloggers alike. Just credit me and you’re set.

High resolution commercial use licenses can be purchased on request :))

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